The co-founder of Altra Running explains how baking shoes in a toaster oven led to a 25-million dollar company. Jeremy Howlett and his cousin, Golden Harper, became world-wide entrepreneurs by being passionate about their idea and using social media to connect with seed investors and capital venturists.
Howlett explains the different ways to find financial backing for your great idea, and why you shouldn't give up when you've been turned down by some of the biggest names in the industry.
Altra Running is not resting on their laurels, they continue to be on the cutting edge by combining smart technology into their shoes. You need to keep the creative juices flowing if you want to continue to grow your business.